The "Grab Your Destiny contest" microsite served as a hub where users could sync their social media accounts and earn points toward big prizes. Liking, sharing, retweeting and more on Facebook and Twitter gave cruise fans additional chances to win free tickets, and even pieces of a retiring ship.
In a short timeframe, I worked with a small team to design the game, create social media content and a post strategy. Dozens of promotional graphics specifically targeted for Facebook, Twitter, Instagram and Pinterest helped spread the word and drive interaction with the brand.
