Alex produced wireframes and visual designs for eCommerce websites in the Fruit of the Loom family of brands. Post-launch, the site saw a 142% increase in visitors and 140% increase in revenue in its first month.
Lily of France
Creative direction and design for a new, youthful, and confident design for Fruit of the Loom lingerie brand Lily of France.
Vanity Fair
UX/UI for parallax scrolling website and online shopping tools for Fruit of the Loom lingerie brand Vanity Fair.
