---
title: Alex Lockwood | Cafepress Case Study
description: CafePress Case Study: Alex Lockwood's UX and design for the merchandise platform. Visual design and user experience for print-on-demand e-commerce.
url: https://71dpi.github.io/projects/cafepress.html
author: Alex Lockwood
---

# Cafépress UX/UI

**TL;DR**

###### Alex produced interactive prototypes to lay the foundations of information architecture and navigation patterns for a major online retailer's mobile strategy.

![mobile device with cafepress app next to steaming coffee mug](https://71dpi.github.io/img/projects/cafepress/cafepress01.jpg)

Moving the Cafépress platform to a mobile friendly solution is no small task. As one of the web's top 500 retailers, it needs to done right the first time. Strong information architecture lays the tracks for complex connections and recommendations. Simple UI means quick, casual browsing and editing. Clever copywriting and easy-to-use social features make users feel like they're part of a small community. Way finding and algorithmic suggestions keep users engaged. All the while the product remains center stage.

![wireframes](https://71dpi.github.io/img/projects/cafepress/cafepress02.jpg)

![Transition from desktop to mobile. Retain the fun and customization. Streamline the UX. Integrate the backend systems seamlessly.](https://71dpi.github.io/img/projects/cafepress/cafepress03.jpg)

![app screens on devices: loading, swipe to delete](https://71dpi.github.io/img/projects/cafepress/cafepress04.jpg)

![app screens on devices: visual product feed, detail screen](https://71dpi.github.io/img/projects/cafepress/cafepress05.jpg)

![app screens on devices: menu, account screen](https://71dpi.github.io/img/projects/cafepress/cafepress06.jpg)

### Project Responsibilities

- Wireframes

- User flows

- Information Architecture

- UI concepts

- Creative Direction

- eCommerce

- Strategy

### Project Team

- Alex Lockwood

- Creative Director, UX Architect

- [Katina Bradbury](http://thatdarnkat.com/)

- Associate Creative Director, Copywriter

---
HTML version: https://71dpi.github.io/projects/cafepress.html