---
title: Alex Lockwood's | FordPass Case Study
description: FordPass UX Case Study: Alex Lockwood's design of the automotive app with 1.4M users, praised by Apple. Interaction patterns, visual design, and prototypes for Ford's vehicle services platform.
url: https://71dpi.github.io/projects/fordpass.html
author: Alex Lockwood
---

# FordPass App UX & Art Direction

**TL;DR**

###### Alex created UX prototypes, interaction patterns, and visual designs for the first few releases of the FordPass app and platform. More than 1.4 million people have become FordPass users, with Apple saying the FordPass app is "setting the bar for Automotive OEM Apps."

![FordPass in action](https://71dpi.github.io/img/projects/fp/fp-vid.png)

FordPass is an app that brings a full service Ford service center experience and vehicle controls to your mobile device. By the end of my engagement a commercial advertising the app aired during the Super Bowl and thousands of users were onboarded. Over four years later the app sees continuous improvement that garners it a 4.6 star rating average from 180k+ user reviews.

Through service design UX and UI I helped inform the FordPass ecosystem past the screen. From the dealership to ownership FordPass is designed to be a constant companion to your vehicle.

![FordPass app screens](https://71dpi.github.io/img/projects/fp/fp03.png)

I worked as a UX designer and art director to deliver concepts and UI designs. I created UI assets to start and stop vehicles lock and unlock doors and more. With UX partners I designed financing and parking workflows. I created proof of concept prototypes to approach loyalty program partner brands to aid the product owner in pitches.

### Product Responsibilities

- Service Design

- UI Design

- Design System Management

- Accessibility

### Product Technologies & Skills

- Brainstorming

- Mood Boards

- Prototyping

- Pitching

- Sketch

- Invision

### Product Team

- Alex Lockwood

- Product Designer

- [Kara Herbert](https://www.linkedin.com/in/karaherbert)

- UX Lead

- [Andy Crooks](https://www.linkedin.com/in/andrew-crooks-70940079)

- Art Director

- [Jana Roszkowski](https://www.linkedin.com/in/jana-roszkowski-2234391)

- Product Owner

- Team of 6 Business Analyists & UX Contractors

---
HTML version: https://71dpi.github.io/projects/fordpass.html