---
title: Alex Lockwood | momentive Case Study
description: Momentive Case Study: Alex Lockwood's product design and UX for industrial materials and specialty chemicals. B2B digital platform design.
url: https://71dpi.github.io/projects/momentive.html
author: Alex Lockwood
---

# Momentive UI

![Person browsing Momentive website on iPad](https://71dpi.github.io/img/projects/momentive/m03.png)

A fully responsive marketing, cataloging and ordering solution for the world's second largest producer of industrial silicones. In a massive effort to streamline business to business connections, Momentive's rebranding was the perfect moment to go from old-school catalogues and a desktop-only website to a feature-rich online experience, along with a revamped visual identity, refined copywriting, and an overhaul to all printed and trade show materials.

![Image of hot air balloons with text that reads 'product-focused design that inspires innovation.'](https://71dpi.github.io/img/projects/momentive/m06.png)

![dozens of mobile devices showing various sections of the site](https://71dpi.github.io/img/projects/momentive/m07.png)

![New brand rolled out in digital and print. Hundreds of product types, sorted adn served. Over 50 locations represented. Industry news. Frequent trade shows plotted and catalogued.](https://71dpi.github.io/img/projects/momentive/m08.png)

### Product Technologies & Skills

- Art Direction

- User Interface

- Prototyping

- Photoshop

- Design System Management

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HTML version: https://71dpi.github.io/projects/momentive.html