--- title: Resumé | Alex Lockwood description: Resumé of Alex Lockwood, UX architect, product designer and creative director in Cincinnati, Ohio. Senior Product Designer at Kroger, previously GE Aerospace, Rockfish, OOHology and LEAP Digital Agency. url: https://71dpi.github.io/resume.html author: Alex Lockwood --- # Alex Lockwood ###### UX + Creative Direction + MGMT + Design · Cincinnati, Ohio, United States [About me](https://71dpi.github.io/md/about.md) · [LinkedIn](http://www.linkedin.com/in/alexlockwood) · [Email](https://71dpi.github.io/projects/emailme.html) · [Behance](http://www.behance.net/71dpi) · [Dribbble](http://www.dribbble.com/71dpi) · [Resumé as a PDF](https://71dpi.github.io/Alex%20Lockwood_Resume%2024.pdf) ## Summary My passion lies in people, and the connections they form with one another and with technology. I've lead projects, managed teams of designers, developers and strategists, and developed new processes for over a decade. I'm a communicator, visually and vocally. I'm an activator and a leader. I'm highly self-motivated, but thrive in a group. I always seek to find others' passions to develop them and allow better collaboration. I employ creative direction that pairs strategy and forward-thinking design. My solutions are backed by research and rooted in psychology. Direction and design don't just solve problems, they're the visual cues that lead stories. Every choice made speaks volumes on a subconscious level. Knowing your brand and your audience are clutch to crafting stories in a way people connect with. My approach and productivity are sculpted from working with small, aggressive agencies. My knowledge and experience in larger organizations allows me to see the whole picture. I've had the pleasure of working with some well known brands including Ford, Kroger, GE, Atari, Target, Yum! Brands, Lincoln, Proctor & Gamble, Fruit of the Loom, Sunny Delight and more. ## Top Skills - Agentic Design - Customer Journey Mapping - Product Design ## Experience ### Kroger Technology & Digital #### Senior Product Designer September 2025 - Present Customer journey architect focused on off-property commerce growth and agentic solutions. #### Senior Manager of Product Design March 2025 - October 2025 · Cincinnati, Ohio, United States Empowering designers to create beautiful, usable, trustworthy, innovative, fresh and profitable e-commerce experiences. #### Senior Product Designer February 2024 - April 2025 · Cincinnati, Ohio, United States Designing products that balance business and UX outcomes, aiming to provide a seamless and delightful customer experience. ### @71dpi #### UX + Creative Direction + Design Consultant March 2006 - Present · Cincinnati, Ohio, United States 71dpi.github.io Creative direction, design, branding, UI/UX for RWD, native apps, print design, illustration, infographics and more. ### Ontada #### UX Architect January 2024 - February 2024 · Cincinnati, Ohio, United States Product design and integrations to improve oncology patient care experiences while improving outcomes and lowering costs for providers. ### GE Aerospace #### Sr Staff UX Architect July 2020 - December 2023 · Cincinnati, Ohio Service design, team leadership, world class CX & UX, research, persona development, UI and prototyping for GE Aerospace #### Lead Product Designer July 2016 - July 2020 · Cincinnati, Ohio, United States Team leadership, user experience design and research, product ownership, design system and prototyping for GE Aviation, GE Aviation Systems, GE Digital, and GE Additive ### Rockfish #### Senior Design Director June 2015 - June 2016 · Cincinnati, OH Creative direction, UI design and planning for mobile, wearables, tablet and responsive executions in the automotive, green energy, and pharmaceutical industries. Clients include Ford, Lincoln, SunRun and Johnson & Johnson. ### POSSIBLE #### Senior Design Consultant January 2015 - June 2015 · Cincinnati, OH Art direction, design and planning for various brands including Momentive, ConAgra, Daisy, Snack Pack, Reddi Wip, and Hebrew National. ### OOHology #### Managing Director November 2013 - November 2014 · Cincinnati, OH Creative direction, client liaison, and management of the design and information architecture teams. Pioneer of the OOHology Cincinnati office located in the heart of OTR. Management and quality control of projects spanning their full lifecycle from discovery and ideation, through naming, branding, design, UX, SEO, front-end and back-end development, social and marketing. Responsible for the development of teams and processes, as well as scout for, and nurture the creative talent in-house. Project types included but were not limited to e-commerce, mobile apps, and integrated marketing campaigns. All web related work was created with a strict responsive web design only policy. Clients ranged from large to small businesses in various verticals including but not limited to automotive, consumer goods, education, engineering, energy, finance, government, jewelry, healthcare, insurance, real estate, retail, software and technology. ### LEAP Digital Agency #### Senior Designer June 2011 - November 2013 · Cincinnati, OH Creative direction, art direction, UX/UI and user-centered design for websites, banners, mobile, apps and more. Managed interns and lead projects. Award winning interactive and print work. Carnival Cruise Lines, Texas Roadhouse, Kroger, Fruit of the Loom, Vanity Fair, Lily of France, Evenflo ### Pop Design Works #### Art Director & Graphic Designer August 2008 - April 2011 · Cincinnati, OH Creative direction, art direction, branding, print design, front-end design and development for HTML/CSS and Drupal CMS, Flash game development. Conception and implementation of marketing campaigns, contests, social media strategies and more. Integral part in development of workflow processes. Atari, Yum!, P&G, Sunny D, Cincinnati Homeless Coalition, Beech Acres Parenting Center ### Designed Solutions Group, Inc. #### Lead Designer June 2007 - March 2008 · Dayton, OH Design, HTML/CSS/Flash development for web and interactive games, print production, page layout, site-mapping, animation, illustration and video production. GE, Meijer, Ann Taylor, P&G ### Dayton Daily News #### Lead Designer June 2006 - June 2007 · Dayton, OH Creative direction for the Online Creative Team. Managed multiple designers. Branded and lead UX/UI design for multiple standalone social networks, forums, blogs and online tools. Also headed market research efforts and created guerrilla marketing plans for said products. ## Education ### The Modern College of Design Associate's degree, Applied Business in Design · (August 2004 - May 2006) ### Miami Valley Career Technology Center N/A, Commercial Art · (2002 - 2004) ## Certifications - What Is Program Management? - People Success: Employee Assessments - Change Management: Plan on a Page - Exam Tips: Microsoft Azure AI Fundamentals (AI-900) - Figma for UX Design ## Honors & Awards - 2012 Gold Addy Award - 2012 Best of Show Award - 2012 Gold Davey Award - 2012 Silver Davey Award - 2012 Silver Davey Award ## Publications - Engineering Attention - Logic + Magic - The eCommerce Issue ## Languages English --- HTML version: https://71dpi.github.io/resume.html