---
title: Alex Lockwood | Rivulet Case Study
description: Rivulet App Design Case Study: Alex Lockwood's UX design for water conservation and environmental app. Mobile application for environmental awareness and tracking.
url: https://71dpi.github.io/projects/rivulet.html
author: Alex Lockwood
---

# Rivulet UI/UX

![Rivulet elevator pitch](https://71dpi.github.io/img/projects/rivulet/rivulet01.jpg)

Creative direction, branding, UX and design for a premium liqueur's luxury brand. Following through on the positioning of the liqueur as a luxury good meant an emphasis on beauty, and even a bit of excess, with a sharp, clean design with parallax scrolling functionality.

![Rivulet naming and brand](https://71dpi.github.io/img/projects/rivulet/rivulet02.jpg)

Primarily sold in overseas markets, steeping the brand in American history was important to its appeal. Turning to the South for inspiration, Thomas Jefferson’s Monticello estate, and the small rivers on premises, provided the perfect name, and draws a strong visual likeness to the cross-section of a pecan.

![Rivulet homepage](https://71dpi.github.io/img/projects/rivulet/rivulet03.jpg)

Rivulet is a globally distributed distilled pecan spirit. The website was primarily designed for distributors, and needed to be easy to find information.

![Rivulet wireframes and user flow](https://71dpi.github.io/img/projects/rivulet/rivulet04.jpg)

![Rivulet website on mobile device](https://71dpi.github.io/img/projects/rivulet/rivulet05.jpg)

![Video showing parallax experience on Rivulet homepage](https://71dpi.github.io/img/projects/rivulet/rivulet06.mp4)

![Rivulet mockup showing content marketing strategy](https://71dpi.github.io/img/projects/rivulet/rivulet07.jpg)

### Project Responsibilities

- Creative Direction

- Naming

- Branding

- Information Architecture

- Wireframes

- UI Design

- Animation

- Content Marketing Strategy

### Project Team

- Alex Lockwood

- Creative Director, UX Architect

- [Brad Luttrell](https://www.linkedin.com/in/bradluttrell)

- Associate Creative Director, Copywriter

- [Mark Palmer](https://www.linkedin.com/in/markandrewpalmer)

- Chief Creative Officer

---
HTML version: https://71dpi.github.io/projects/rivulet.html