---
title: Alex Lockwood | Servus! Case Study
description: Servus! Case Study: Alex Lockwood's product design and UX for Austrian retail brand. E-commerce and brand experience design for fashion retail.
url: https://71dpi.github.io/projects/servus.html
author: Alex Lockwood
---

# Servus! Branding & Digital

Naming, branding, identity, collateral and responsive website design with parallax effects for the largest franchisee of Long John Silver's restaurants. The focus for their brand and assets is to give back to their employees through recognition, events and encouragement.

![Servus! business cards](https://71dpi.github.io/img/projects/servus/servus01.jpg)

![Naming and branding](https://71dpi.github.io/img/projects/servus/servus02.jpg)

![a unique web experience built to celebrate present and future team members](https://71dpi.github.io/img/projects/servus/servus03.jpg)

![Food and fun](https://71dpi.github.io/img/projects/servus/servus04.jpg)

![animation showing website parallax functionality](https://71dpi.github.io/img/projects/servus/servus05.mp4)

![Careers and locations](https://71dpi.github.io/img/projects/servus/servus06.jpg)

![website on laptop and mobile device](https://71dpi.github.io/img/projects/servus/servus07.jpg)

![franchises and benefits](https://71dpi.github.io/img/projects/servus/servus08.jpg)

![more detail pages shown on laptop and two mobile devices](https://71dpi.github.io/img/projects/servus/servus09.jpg)

### Project Responsibilities

- Creative Direction

- Naming

- Branding

- Information Architecture

- Wireframes

- UI Design

- Animation

### Project Team

- Alex Lockwood

- Creative Director, UX Architect

- [Brad Luttrell](https://www.linkedin.com/in/bradluttrell)

- Associate Creative Director, Copywriter

- [Mark Palmer](https://www.linkedin.com/in/markandrewpalmer)

- Chief Creative Officer

---
HTML version: https://71dpi.github.io/projects/servus.html