---
title: Alex Lockwood | WeThrive! Campaign Case Study
description: WeThrive App Design Case Study: Alex Lockwood's UX and app design for wellness and lifestyle platform. Mobile application design and user experience.
url: https://71dpi.github.io/projects/wethrive.html
author: Alex Lockwood
---

# WeThrive! Campaign Case Study

**TL;DR**

###### Alex art directed and designed various forms of media for an initiative promoting healthier foods in schools, community gardens and safe parks for children to play in Hamilton County, Ohio. The work garnered 63 million outdoor impressions, 2.7 million display impressions, 140% increase in Facebook fans over 6 months, 129% increase in Twitter followers over 6 months, and won multiple awards.

![Video showing setup and use of WeThrive Kinect installation](https://71dpi.github.io/img/projects/wethrive/wethrive01.mp4)

Marketing campaign for the Hamilton County Public Health board and part of Michelle Obama's "Let's Move!" childhood wellness initiative. Deliverables included an award-winning Digital Out-of-Home experience using Microsoft Kinect technology, a website, billboards, flyers, award-winning poster series, and more.

![Increased physical activity digital composition](https://71dpi.github.io/img/projects/wethrive/wethrive02.jpg)

![Safe places to play digital composition](https://71dpi.github.io/img/projects/wethrive/wethrive03.jpg)

![Community gardens digital composition](https://71dpi.github.io/img/projects/wethrive/wethrive04.jpg)

![Healthy food choices digital composition](https://71dpi.github.io/img/projects/wethrive/wethrive05.jpg)

![No Smoking, Young Lungs at Play billboard](https://71dpi.github.io/img/projects/wethrive/wethrive11.jpg)

![WeThrive! website design in browser](https://71dpi.github.io/img/projects/wethrive/wethrive06.jpg)

### Product Responsibilities

- Art Direction

- UI Design

- Asset Creation

- Print Design & Oversight

### Project Team

- Alex Lockwood

- Lead Designer

- [Nathan Dye](https://www.linkedin.com/in/nathan-dye-16559b7)

- Copywriter

- [Brandon Faris](https://brandonfaris.com/)

- Director, Video Creative

---
HTML version: https://71dpi.github.io/projects/wethrive.html